Profile of A Famous Japanese Bag Entrepreneur
Profile of A Famous Japanese Bag Entrepreneur
Who is Sunny, really inspires us all.
Gardeners become famous Japanese bag entrepreneurs. Only a poor child has a
purpose. From the story of a child who ran away from his house. He did not even
finish his education as far as high school.
Entrepreneurs from East Nusa Tenggara
recognize the success formula. He is very brave about taking risks and
hardworking. The story starts from Kupang, NTT, in 1994. His 18-year-old took
him to Kuta, Bali. The escape led him to become a hotel gardener there.
A year to become a gardener rose to become
a security guard. He has worked for the profession for four years. Gradually
the opportunity was finally able to show the way. Not like windfall, Sunny did
not immediately succeed.
While working at Un's Hotel he was very
humble. Its friendly nature makes it easy to get close to visitors. He also
likes to learn something new. As a result Sunny was able to speak in English
and Japanese. The goal is to make it easier for him to get along with guests
who come.
Making Go International Bags
In order to communicate with the guests who
come. He even left a salary of Rp.50 thousand for an English dictionary. For
him, the guests and the family of the hotel owner were the teachers. Those who
smoothen their business speak English. Its friendly and kind nature is what
everyone is interested in.
Including the owner's family of Un's Hotel,
which even made it without distance from them. His colleague, Marlon, is the
son of the owner of the hotel where he works. Even though he is the son of a
wealthy businessman. He prefers to become a professional surfer in Bali.
Through various abilities, self-taught people speak Japanese.
He was also familiar with a guest named
Nobuyuki Kakizaki in 1995 ago. Five years of selfless friendship both help each
other. Until this Japanese convection entrepreneur asked for help. Sunny was
asked to be a supplier of leather bags to Japan. This was the beginning of
Robita, they were bags famous among Japanese socialites.
Nobuyuki, owner of Real Point. Inc., which
is targeting other segments of business in Japan. This is an opportunity for
Sunny to try. He even opted out of the company to focus. But bad luck being an
entrepreneur is not easy. Not as imagined, Sunny repeatedly failed to make a
product.
Even big zero orders don't sell in the
market. As a result, he almost lost his mainstay tailor, the only one he owned.
It's not easy to face failure along the way. Not selling, is Sunny's strategy
to become one of Japan's top class brands. Honestly he has absolutely no
experience until it takes a long time.
Their products are considered to be of poor
quality and even fail. The response from the Japanese side was negative in
terms of quality. To deal with this he invited a reliable tailor.
Unfortunately, again he was the one who became the main figure and designer, so
the tailor felt bored and just wanted to get out.
"But I persuaded him, I ran cigarettes
and invited him to eat," he joked.
This is the advantage Sunny Kameng has. He
did not have the experience of making a bag. But the ability to invite and lead
is very strong. His determination was unanimous until he succeeded without
giving up. The longer the quality of the bag is the better to market.
He praised the patience of his Japanese
colleague. The bag produced is more satisfying for Nobuyaki. Success can not be
as fast as the eyes of success. Until 2003, Sunny was able to recruit 15
additional employees, the product reached 100-200 bags per month.
Japanese People Love Handmade
"Japanese people love handmade,"
he said
It is not easy to produce a quality
product. It took a while until Sunny was able to make a bag. Even to make the
tailor bored and want to get out. But, finally the situation improved, they
managed to make a quality bag product.
The order is gradually increasing even
though it's initially a little. Remember the success of not coming immediately.
Even they are able to have 100 employees. Even since 2006, they have been able
to produce 5000 bags with models of 20-30 types. The bag named Robita is indeed
unusual.
The 2000 range has now been able to sell
700 thousand. The price of the bag ranges from Rp.2 million to Rp.4 million. In
the website there are two types of models namely Robita and Robita Colors. From
this business he was able to bring his family from East Nusa Tenggara, making a
house in Bali.
"I will feel that my life is futile if
I can't do something for many people," he explained.
Even so, he sold out four bag factories.
Three bag factories in Bali and one factory in Yogyakarta. The reason for
choosing Yogya was because it produced cow and goat skin. Being a young Sunny
entrepreneur is ambitious and visionary. The big desire is after from Japan to
Indonesia.
He has set up a Robita
boutique in Seminyak, Bali. The plan is to open two boutiques in Nusa Dua and
Ubud. Unlike Japan, Robita's name sounds foreign compared to Japan. Now to
master the Indonesian market, how is Sunny. He also got permission from his
Japanese colleague.
Nobuyaki himself agreed
that Sunnya would use the same brand. Given that thanks to Sunny, her company
was able to stand tall. Imagine that their profits have reached $ 10 million,
in which the company was offered $ 10 million because it almost went bankrupt.
If in Japan the selling
price is at least Rp.2 million. So in Indonesia the plan will be sold in the
range of IDR 1.5 million. The quality is also kept very tight even though it's
cheap. The machine was imported from abroad, and the thread was imported from
Germany. For 14 years Sunny has been trusted by overseas suppliers.
Sunny has found her pass
as a young entrepreneur. From gardeners to famous Japanese bag entrepreneurs.
He is challenged to always improve the image of his product. Of various types
that continue to be issued every year.
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